CRM

CRM systems support both existing customer relationships and the management of leads. Using a high-quality CRM database, you can smoothly tie in with the last customer contact and thus boost the relationship with your customers. Our CRM software also accommodates current sales opportunities. A status update on the respective prospects is no problem anymore – whenever you need it.

Your sales staff’s gut feeling is important, however, an objective assessment of the likelihood of closing a deal is indispensable for sales planning. CRM solutions provide an overview of the potential of sales opportunities and their expected closing date. Hence, your sales staff can focus on the right deals.

The interaction of product, service, staff and reaction rate is what characterises perfect service quality from a customer’s point of view. In order to act quickly or even before a problem arises, you need software combining all product and customer data, thus facilitating the work of service staff – be it in-house or mobile right at the customer’s.

Breaking with mass marketing campaigns, leading to personalised, bi-directional communication with customers and prospects: The automation of marketing activities, combined with knowledge about the target group’s interests allows an efficient and individual approach. Become relevant for your target group, it will thank you with loyalty and rising sales figures.

Most companies do not find it hard to collect data; pooling them in one place and generating relevant insights from them is much more sophisticated, however. Your company’s CRM system centralises all data, and they can be viewed and analysed by the respective employees depending on their roles. This is what gives the data flood the necessary clout for sales and marketing.